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He does these substantial events with physical fitness trainers. He’ll generate 400 or 500 people in the room and they simply build Click Funnels for three days. He doesn’t put it through an affiliate link, just, “Get your Click Funnels account and appear.” Then they’re constructing funnels. Andrew: Due to the fact that he’s charging them to find out how to grow their business and he’s advising Click Funnels because that’s the software that he uses and he likes? Russell: Yeah.
This whole subculture has been constructed uncover it. It’s been this cool thing that’s growing regardless of– we’re trying to make the very best product worldwide, however it’s just been this enjoyable, organic thing that I have actually never had occur in my career prior to but it’s been a lot enjoyable to view it.
The sales page is you guys? Russell: Yeah. Andrew: Upsell page also is offered by you men. What else does a consumer get that I left out of that? Russell: The affiliate platform– you can run an entire affiliate program through Click Funnels. The basic shopping cart– we integrate with Stripe and things like that.
So, everything from the 2nd you hit our page till the remainder of the experience is occurring inside the software. Andrew: Yeah. And there are other functions like SMS messages that get to go out, etc. But that’s the heart of it. I’m taking a look at an old page of yours, really not that old.
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Andrew: You utilized to offer these CDs where like on the web page we you with 2 fingers pointing towards where people should offer their email address, right? On the CD is you pointing two fingers towards like where the center of the CD was so that individuals would understand where to put into the CD player.
I didn’t know that the first thing that you offered was a potato gun. What the hell were you doing offering a potato weapon? Russell: It really wasn’t even a potato gun. It was a DVD mentor individuals how to make potato guns. Andrew: Ah, so you were a details online marketer for a long time.
When I got in this company, it was over ten years ago. I remained in college. I came online and I saw people generating income and I was so excited by the concept. So, I was discovering things and attempting things. Details products is where I sort of discovered my first house.
So, that was going to be my very first shot in the information product company was this DVD on making potato weapons. It didn’t make me a millionaire. However we sold a couple thousand dollars a month of this DVD, which for me in college resembled– Andrew: A couple thousand bucks is considerable, specifically for something … Russell: Oh yeah, I was the richest kid in college.
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Andrew: What did your funnel look like genuine fast? Where did people come from? What’s the first thing they saw? How did you get them to buy? Russell: So, it was extremely standard. It was back in Google PPC. So, we would purchase Google Pay Per Click ads on “potato weapon,” “potato weapon plans,” things like that.
It was a long form sales page just to describe the DVD. They would pay $27 for the DVD. That was it at first. It was incredible since I put a dollar in Google ads and make $2 or $3 back. However the problem is Google started getting smarter and started increasing all of our expenses.
Soon it wasn’t successful. I didn’t understand this at the time, but my extremely first funnel, I fulfilled these guys in Northern Idaho that made potato guns and drop delivered them. So, I was like, “I’m offering all these potato gun DVDs. How about I offer your men’ premade potato gun kits as an upsell and you ship it out to them?” They stated yes.
That’s how this entire thing started. Anyhow, the last ten years since then, I have actually been geeking out and finding out other ways to make it even much better. Andrew: So, a great deal of times when I look at people’s older pages, I don’t see their faces on it. I don’t see their names on it.
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You weren’t visiting the proprietor of the service on a site since they wanted to sound like they were devices just, you understand. I do see you on the early websites, one something like Dotcom Secrets.com. That is among your websites, right? Russell: Yeah. Andrew: Was that a person of the first ones where you were teaching people how to develop a business? Russell: Yeah.
I had done a lot of those things. When I first got begun, one of the men I was discovering from, his name was Armen Morn. What’s interesting, every one of his sites, there was a photo of him in his fit and tie. I was like, “He’s really effective and he always has an image.” It’s funny, like I got a match and tie.
I haven’t used a match an incorporate permanently. I did that, got the photo and my very first websites would have me. I had a shaved head back then. So, I had a suit and a tie and a shaved head. That’s what he did. So, I’m a big modeler, I’m going to type of design him.
It’s amusing looking back now. I’m type of ashamed you’re even taking a look at the page. Andrew: You appear like you had like five pounds of child fat, much like a bit of baby fat on you, right? Russell: Yes. Andrew: Is that insulting that I simply said that? Russell: Not.
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I got in college right when I started my business. Going from battling each and every single day to like not and just being at a computer system, I blew up probably 30 pounds after college. So, I resemble round and pudgy in all those. Andrew: However I see your wrestling photo here.
I believe in fact the picture here, are you pushing somebody’s head straight off their shoulders or something? Russell: That was the goal. Yeah. Andrew: So, you’re developing all this stuff. Were you earning money with it? Russell: Oh yeah. It was funny. In college I made the potato weapon website.
About that time is when individuals started asking me what I was doing. So, I did like little workshop where I had my good friends and household come and a couple people who bought tickets, simply a lot of little jobs like that. But within a year of graduating from college, I was tracking like just how much I ‘d made.
So, I was making cash at that time. I didn’t have any costs. It was my other half and I and a computer system. I had among my friends in Romania who was doing programs for us for a couple bucks an hour. That was the entire service. Whatever we made was basically revenue beyond the ad cost.
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The entire thing where we included an upsell to the potato weapon thing– we literally doubled just how much cash we made by having one little page. We were going crazy and I was so excited. There was nobody around me. There was no podcast back then. There was no one to speak with.